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º£½Ç»»ÆÞ’s on demand bus service expanding to more communities

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Travel and roads

º£½Ç»»ÆÞ’s innovative on demand bus service is set to expand, giving more people across the county flexible and convenient ways to travel without the need for fixed routes or timetables.

In November, the º£½Ç»»ÆÞ on Demand zones in Bromsgrove, Malvern, and Wychavon will be expanded to cover more areas, including Hartlebury, Ombersley, and surrounding central rural communities.  

A further North West zone will follow in January 2026, predominantly serving the Wyre Forest District, including Bewdley, Stourport, and Tenbury Wells.

Councillor Karl Perks, Cabinet Member for Highways and Transport at º£½Ç»»ÆÞ County Council, said: “Since becoming cabinet member, I’ve been extremely impressed with this service and I’m really keen to roll it out to as many people as possible across the county.
“With Wychavon’s recent launch and further expansions on the way, this is a big step forward in providing a sustainable, affordable, and user-friendly way to travel.â€

The service will also review points of interest in every zone, inviting public feedback to help shape future routes. In April 2026, work will begin to integrate the zones, allowing some travel between different areas.

º£½Ç»»ÆÞ on Demand is powered by transport tech and operations provider Via.

“º£½Ç»»ÆÞ is leading the way in showing how modern demand-responsive transport can support local bus services," said Sam Griffiths, Via's Head of UK and Nordics. "By expanding º£½Ç»»ÆÞ on Demand across the county, the Council is demonstrating how to adopt innovative, technology-enabled solutions that make public transport more flexible, reliable, and accessible for rural communities.â€

Passengers can book journeys easily through the free º£½Ç»»ÆÞ on Demand app, available from the Apple App Store and Google Play. The app guides users to nearby ‘virtual bus stops’, provides real-time updates, and ensures efficient shared travel.

The service runs Monday to Saturday, 7am to 7pm. Fares are £2.50 per person per journey (£1.25 for additional passengers). Concessionary cards are accepted, veterans travel free, and frequent users can benefit from discounted ticket bundles. For anyone needing help with the app, staff at local libraries are on hand to assist.

For more information, visit the WOD webpages of our website.